Copy fixes
Weak copy → strong copy
Weak copy transformed side by side. Every example shows exactly what changed, and more importantly — why the rewrite works better.
Headlines
The most important line you'll ever write. If it doesn't earn the read, nothing else matters.
"We offer high-quality marketing solutions for businesses of all sizes looking to grow their online presence."
"Get more leads in 30 days — or we work for free until you do."
"Tips for writing better emails"
"The 4-word subject line that gets a 71% open rate every time"
"Our comprehensive business coaching programme helps entrepreneurs achieve their goals."
"Go from side hustle to £10k/month — in 90 days with a proven system."
"TaskFlow: The ultimate project management solution for modern teams"
"Stop chasing updates in Slack. Ship projects on time, every time."
"Learn copywriting from expert instructors with years of experience in the industry."
"Write copy that sells in 6 weeks — taught by the writer behind $40M in campaigns."
"Professional copywriting services for businesses"
"Finally — a copywriter who gets the tech industry and delivers on time."
Calls to action
The last thing the reader sees before they decide. Make it impossible to ignore and frictionless to act on.
"Submit"
"Start my free trial →"
"Sign up for our newsletter to receive updates about our products and services."
"One copywriting tip every Thursday. Join 14,000 writers who actually look forward to their inbox."
"Request a demo"
"See it in action — 15 minutes, no sales pitch"
"Download our free guide"
"Get the 12-step checklist — free in 10 seconds"
"Buy now"
"Get instant access →"
Email copy
Subject lines, openers, and body copy — the channel where great copywriting pays the most.
"Partnership opportunity with [Company Name]"
"Noticed something on your site, [First name]"
"Welcome to our newsletter! We are excited to have you as part of our community. We will be sending you regular updates about our products, news, and industry insights."
"You're in. Every Thursday, one insight that makes your copy sharper, your emails more opened, and your clients happier. That's the deal. First one arrives tomorrow."
"We miss you! Here are some exciting updates from us"
"Was it something we said?"
"You left something in your cart! Complete your purchase today before items sell out."
"Still thinking it over? Here's what 847 customers said before they decided — it might help."
"We are thrilled to announce the launch of our new and improved platform with exciting new features designed to enhance your experience."
"You asked for faster reporting. We built it. Launching Monday — here's your first look."
"Hi [Name], I just wanted to follow up on my previous email to see if you had a chance to review my proposal and whether you'd be interested in moving forward with a meeting to discuss further."
"Still worth a conversation? Happy to keep it to 15 minutes."
Landing page copy
Where copy and conversion meet. Every word either earns its place or loses you a customer.
"Our platform leverages cutting-edge AI technology to deliver actionable insights that empower your team to make better data-driven decisions."
"Connect your data in 5 minutes. Get a clear dashboard your whole team actually understands."
"Advanced real-time collaboration features including simultaneous multi-user editing and version history tracking capabilities."
"Your whole team edits together, live — no more emailing V3_FINAL_actually_final.doc around."
"This product is amazing! I would highly recommend it to anyone looking to improve their business. The team is very helpful and the results have been great."
"We hit our first £50k month 6 weeks after switching. I wish we'd done it a year earlier." — Sarah K., Founder
"Choose a plan that works for you."
"Most teams save 6 hours a week. At any plan, that pays for itself on day one."
"We take security very seriously and use industry-standard encryption protocols to protect your data at all times."
"Your data is encrypted with the same standard banks use. We've never had a breach — and we publish our security audit every year."
Ad copy
You have 1.7 seconds. Make every word pay rent or cut it.
"FitTrack is the #1 fitness app with personalised workout plans, nutrition tracking, and expert coaching to help you reach your fitness goals."
"Tired of starting over every January? 83,000 people built a habit that actually stuck. Here's how they did it."
"Professional Accounting Services | Experienced Team | Free Consultation"
"Behind on your tax return? We file it in 48 hrs — no panic, no penalties."
"Streamline your workflow with our innovative enterprise solution. Book a demo today."
"Your sales team spends 4 hours a week on reports. Ours takes 8 minutes. See the difference →"
"Don't miss out! Limited time offer. Buy now and save 20%."
"Still not sure? Read the 3 questions people ask us before they buy — and our honest answers."
"Experience the premium quality of our handcrafted skincare range, made with the finest natural ingredients sourced from around the world."
"My skin stopped breaking out the week I switched. Week one. I'm never going back."
Product copy
Product descriptions, bullet points, and packaging — where features go to die or become benefits.
"High-quality cotton t-shirt available in multiple colours. Machine washable. Comfortable fit for everyday wear."
"The t-shirt you reach for without thinking. 100% combed cotton — softer after every wash, not rougher. Cut to stay tucked or wear loose."
"A comprehensive note-taking and task management application with powerful features including tags, folders, reminders, and cross-device sync."
"The notes app that gets out of your way. Capture a thought in 2 seconds. Find it in one."
"Automated report generation functionality"
"Reports write themselves — your Monday morning just got 2 hours back."
"A delicious blend of premium coffee beans roasted to perfection for an exceptional taste experience."
"Dark, smooth, and uncompromising. The coffee for people who don't do decaf."
"This course covers all aspects of email marketing including strategy, design, copywriting, list management, and analytics with video lessons and downloadable resources."
"Send your first campaign by Friday. In 4 hours of video, you'll know exactly what to write, who to send it to, and how to know if it's working."
The root causes